New Ways to Reach AbortionMinded Women Is your center reaching enough abortion-minded clients? In this new course Life Advancement Group will teach you how to create a marketing machine that will attract abortion-minded women to your center. They have spent years developing this material and now offer this knowledge to you at no cost. The lessons will show you how to use cutting-edge technology to effectively fill up your ultrasound appointments. You will leave this course with an exact game plan to create your own online marketing to increase the number of lives your center saves. Lesson 1: The Marketing Machine Overview – 14min. Is your center reaching enough abortion-minded clients? In this lesson, we will be going over what this course will teach you: how to create a marketing machine that will attract abortion-minded women to your center. We have spent years developing this material, and have helped centers in over 20 states generate contacts from over 16,000 abortionminded women. Our lessons will show you how to use cutting-edge technology and effective ways to fill up your ultrasound appointments in a clear, simple-to-follow way. You will leave this course with an exact game plan on how you can create your own marketing machine to increase the number of lives your center saves. Lesson 2: Getting Started with Google Ads – 19min. In this lesson, we will show you how to set up Google Ads from start to finish – even if you’ve had zero experience. Google Ads is the first step in your marketing machine and will allow you to reach abortion-minded women at the exact time they are seeking help for their unexpected pregnancy. You will learn how to set up and monitor your Google Ads so you can decrease the amount of money it takes to get an abortionminded woman to contact your center. As time passes, you will be able to reach more and more women with the same ad budget. Even if you have previous experience with Google Ads, you will learn account settings we have proven to be the most cost-effective.We even reveal a current client’s account (protecting their private information) so you can see what a successful Google Ads account looks like in real-time. Lesson 3: Using Google Search – 10min. This lesson is a continuation of Lesson 2 with using Google ads and google keyword searches. This is a lesson where you will learn the technical settings for Google ads to ultimately lower the price per contact that you’re paying to reach abortion-minded women. You will learn how to optimize your Google ads account and how to manage and maintain it so that you can increase the amount of contacts and lower the price you’re spending per contact. Advocate Lessons Lesson 4: How to Set Up Your Landing Page – 16min. Once you have your Google Ads set up, the next step is to encourage the women who“click”on your ads to contact your center. The best way to do this is a landing page. A landing page is a one-page mini website that is focused on giving the right amount of information to a woman and funneling her to set up an appointment at your center. Without a proper landing page, your marketing machine will fall apart. We will show you a drag-and-drop software that will allow you to create your very own landing page from scratch (absolutely no coding required!). In fact, you’ll follow along as we put one together before your very eyes! Lesson 5: Pitfalls to Avoid with Your Branding, Logo, and Messaging – 10min. Could it be possible that your center’s branding, logo, or messaging is turning away abortion-minded clients? Unfortunately, the answer is “yes”. In fact, some centers are unknowingly repelling their most vulnerable clients without even knowing it! In this lesson, we explain how to test your brand to ensure it’s not turning away abortionminded women before they have a chance to get in touch. We share a story of a client’s logo that was turning away abortion-minded women (they had no idea!) – and what we did to fix it. We showcase specific strategies and tactics on how to use million-dollar research to make sure your ads and landing page messaging is on point. Lesson 6: Split Testing 101 – 9min. Imagine you were creating your dream restaurant. After much time, energy, and money all the details were finally in place. The only last decision was this: should you paint the walls red or should you paint them blue? Would the blue color result in a more relaxed, enjoyable environment that would equate to more sales? Or would painting the walls red cause the restaurant environment to be more upbeat, and www.BrightCourse.com Free with BrightCourse subscriptions. www.BrightCourse.com (800) 767-7258 Br ightTraining: Courses to create strong and heal thy center-envi ronments . Fre with a rig t r e sub cripti . ww.BrightCourse.com (8 0) 76 -7258
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