PART OF THE AWARD BADGE high energy and thus increase your customers’ likelihood to buy more food? The answer is…we don’t know. However, unknowns like this hypothetical example can be known in the digital world by using split testing. With split testing, we are able to use data to decide which headlines, pictures, colors, text, landing page designs, etc. generate the most amount of contacts. The right combo of details can make a huge difference in your marketing machine’s effectiveness! Let split testing show you the way. Lesson 7: How to Measure your Machine’s Effectiveness with Conversion Tracking – 11min. In the old way of marketing, there was no way to know exactly which marketing channels were working and which ones weren’t. It was more a “hope and pray” approach. Not anymore! With the new way of marketing, you can use conversion tracking to tell you exactly how much money it costs to have an abortion-minded woman contact your center…down to the cent! No longer will you be bogged down with useless ‘fluff’metrics. Once your conversion tracking is set up, you will be able to see exactly what women typed into Google before they decided to call your center. You’ll be able to see which version of your landing page results in more women getting in touch with your center. You will be able to tell what ads generate the most contacts. You will be able to take all of these findings and continually improve upon your marketing machine – more and more opportunities to save lives for less and less money! Lesson 8: Putting it all Together & Conclusion – 9min. We take a step back and uncover what you’ve learned in this course. You will understand common mistakes you may come up against when it comes to getting your marketing machine built out and ready for use. Not sure how you or your staff would handle a call from a woman who asks, “How much is an abortion?” that came in as a result of your marketing machine? Well, we share some scripting and canned responses we have found to be effective in successfully turning those calls into appointments (with absolutely no deception involved!) Additionally, we go over our quick-start checklist to make sure you are not missing any key components before launching your campaign. You will finally have a marketing machine where you put dollars in on one side, and the opportunity to save lives comes out on the other end. Congrats! What Others Are Saying... “Going through this training was an eye-opener for our Center. It exposed some weaknesses we didn’t know we had, and also brought about awareness we desperately needed. We’re incredibly grateful BrightCourse made this training available to us!” - Kali, Assistant Director “This course was very informative and gave a great overview of current methods that have a proven track record on how to reach the abortion-minded client.” - Rose, Director of Administration and Development “What a thorough overview of all the means with which we can reach today’s abortion-minded woman! I came away with steps I can implement right away and strategies to move us forward.” - Karen, Communications Manager Try it free for 30 days! 39
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